“Have I got a deal for you!” Those words are sure to make you cringe as you run in the opposite direction of the proverbial salesperson and whatever they’re hawking today. “Only $9.99!” they shout, following you through the store as they plead for just a minute of your time. A polite “No thank-you” gets you nowhere with this character, who seems genuinely puzzled by your lack of interest in his product. Sound … [Read more...]
07
May 2012
14
Apr 2012
When you sit back and picture your ideal client, who do you see? Is the image in your head so clear and crisp that you can see an energetic woman in her mid-30s piling her kids into the backseat of a mini-van bound for soccer practice? If you see this woman crystal-clear, than congratulations my friend! You have mastered the first step in the target market tango by narrowing down specific demographic details like age range and income bracket. … [Read more...]
01
Mar 2012
In a struggling economy, it can be hard to ban gimmicks from your marketing strategy. You’ll see one of your competitors having a three-day “slash-and-burn” sale and think you should have one, too. So instead of focusing on the tried-and-true approach of Relationship Marketing, you’ll find yourself scrambling to organize a One Day Sale smack-dab in the middle of your competitor’s Three Day Sale, just to show those son-of-a-guns at … [Read more...]
27
Jan 2012
If You Don’t Build Relationships First, It Just Doesn’t Work
January 27, 2012 By Leave a Comment
Most business owners and professionals know that developing relationships and partnerships within their community plays a pivotal role in their success – and the success of their business – but they aren’t strategic about it. They don’t take collaboration seriously enough to add relationship marketing to their business plan. But aren’t relationships usually the key to achieving our goals? When we’re trying to land that next big … [Read more...]
